Strengths
Curiosity: the character strength, explained
Curiosity, also called interest or novelty seeking, is the character strength of how much you want to explore, ask questions, and find out about things simply because they interest you. It is one of the 24 strengths in the VIA classification, under the virtue of wisdom alongside creativity, judgment, love of learning and perspective. It is also one of the handful of strengths most consistently linked with life satisfaction.
Last updated September 16, 2026.
What does curiosity mean as a character strength?
Curiosity as a strength is how much you want to explore, ask questions, and find out about things simply because they interest you. Put another way, it is a live, forward-leaning interest in what is happening now and what lies just beyond it.
The definition has two halves that are easy to run together. The first is interest in what is already in front of you, the willingness to look properly at an ordinary thing rather than to file it as known. The second is the pull toward what is not in front of you yet, the appetite for the unfamiliar. Some people are strong on one and not the other. A person can be absorbed by their own street for forty years and have no wish to travel, and that is still curiosity.
It is not knowledge, and this is the most common confusion. A relentlessly curious person may know very little yet, and a well-informed person may have stopped asking years ago. It is not cleverness either. Curiosity is about where attention goes and what happens after the first answer arrives, which is usually that the answer opens two more questions and one of them gets followed.
The classification is careful to distinguish it from restlessness. Wanting constant stimulation is not the same as wanting to understand, and the strength is about interest rather than about boredom with the present.
Which virtue does curiosity sit under?
Curiosity is one of 24 character strengths grouped under six broad virtues in the classification assembled by Christopher Peterson and Martin Seligman, who set out to describe what is best in people with the seriousness usually reserved for what goes wrong (Peterson & Seligman, 2004). The six virtues are wisdom and knowledge, courage, humanity, justice, temperance and transcendence.
Curiosity sits under wisdom and knowledge, the virtue the classification describes as acquiring and using what you know. Its companions there are creativity, judgment, love of learning and perspective. Curiosity is the one at the front of that sequence: it is what starts the process the others complete, the reason a person goes looking before they have any reason to.
The list was built by reading across philosophical, religious and educational traditions for qualities praised almost everywhere, then filtering the candidates against criteria such as being fulfilling in itself and expressible without diminishing anyone else. The six virtues are organising headings from that process rather than factors recovered from data.
How is the curiosity strength different from the inquisitiveness facet?
Wellington covers this ground twice, and the two readings answer different questions. Inquisitiveness is a Big Five facet, part of Openness to Experience: a descriptive statement about how much you tend to ask and find out compared with other people. Curiosity the strength is close to the same behaviour seen as a virtue, something praised in its own right and applied on purpose.
A facet is value-neutral by design. The Big Five came out of decades of lexical research into which trait words travel together, and the model deliberately has no good end (Goldberg, 1993). A strength is the opposite: it was chosen for being valued, it carries a moral flavour, and it is described as something you use rather than something you simply have.
| Curiosity the strength | Inquisitiveness the facet | |
|---|---|---|
| What it is | A valued quality, praised across traditions | A descriptive tendency, neutral by design |
| How it is scored | Ranked against your own other strengths as well as against other people | Placed against other people as a percentile |
| What a low score means | This is not one of your signature strengths | You ask and investigate less than most people asked the same statements |
| What you do with it | Point it somewhere new on purpose | Read it as context for your other scores |
There is also a small difference of emphasis. The facet is worded around questions and investigation. The strength is worded around interest and exploration more broadly, which includes the kind of attention that does not produce a question at all, such as noticing something closely for its own sake.
What does the research say about curiosity?
Curiosity is one of the few strengths with findings attached to it by name, which is unusual in this literature.
- Life satisfaction. In a survey of 5,299 adults, curiosity was one of five strengths consistently and robustly associated with life satisfaction, alongside hope, zest, gratitude and love, while modesty and the intellectual strengths such as creativity, judgment and love of learning related only weakly (Park et al., 2004). The relationships were monotonic, so more curiosity was not associated with less satisfaction.
- Across countries. An analysis of more than a million online responses from 75 nations found the rank order of the 24 strengths was substantially similar from place to place, and curiosity was among the most endorsed everywhere, with honesty, fairness, kindness and judgment, while self-regulation, modesty, prudence and spirituality were least endorsed (McGrath, 2015). The samples were self-selected, so the ordering is better evidence than any national average.
- Using a strength deliberately. In a randomised, placebo-controlled online study, three of five tested exercises produced lasting gains in happiness and reductions in low mood, and two did not (Seligman et al., 2005). A later meta-analysis of signature strengths interventions found they raised life satisfaction and positive affect and lowered reported low mood, with small to moderate effects drawn from 29 effect sizes in 14 articles (Schutte & Malouff, 2019).
The life satisfaction finding is worth reading carefully. It is cross-sectional and self-reported, so it establishes that curious people also tend to report satisfying lives, not that becoming more curious will produce one. It does tell you where to look first if satisfaction is what you care about, and curiosity is one of the more tractable strengths on that short list, because pointing your attention somewhere is a decision you can make on a given afternoon.
How does curiosity relate to the Big Five?
As a reading rather than a measured crosswalk, curiosity is the strength that maps most cleanly onto Openness to Experience. Someone high on the strength will usually be high on the facets in that region: inquisitiveness, adventurousness, intellect and cultural engagement. There is often a second thread into Extraversion, because exploring tends to involve going somewhere and talking to people, though the two come apart easily in quiet, bookish curiosity.
Openness is not one thing. Factor analyses of facet scales from two large inventories found that each Big Five domain splits into two correlated aspects, and for Openness those are an intellect aspect and an openness aspect (DeYoung et al., 2007). The curiosity strength straddles them more evenly than most: it covers both the pull toward ideas and the pull toward experience.
None of the trait evidence was collected with a strengths inventory, so read the mapping as a way of locating the strength on a familiar map rather than as a finding about the strength itself.
What do high and low curiosity look like?
High curiosity shows up as a low threshold for going and finding out.
- Questions get followed rather than noted, often immediately.
- Unfamiliar situations read as interesting before they read as risky.
- You can be absorbed by something with no use whatsoever.
- Conversations tend to turn into interviews unless you watch it.
The costs are real. Attention is a finite budget, and a strong appetite for the new competes with finishing the old. Curiosity can also arrive at the wrong moment, which is why the classification separates it from love of learning, the strength that stays with a subject after the novelty has gone. Other people sometimes experience an interested question as an intrusion.
Lower curiosity is not incuriosity in the dismissive sense, and it is not a fault. It describes a settled relationship with what you already know, and it comes with advantages: a narrower field of attention is easier to hold, commitments do not compete with a new fascination every month, and contentment does not depend on finding something novel. The costs land where conditions change and someone has to notice early. Neither end is the good end, and most people sit between them.
How does Wellington measure curiosity?
Wellington is a science-based personality assessment from Therabot Labs LLC. It measures personality as continuous traits, built on the Big Five and HEXACO models, and writes the results back as a personal report rather than a type.
The free Snapshot is 60 questions, about 7 minutes, and scores six broad dimensions: Extraversion, Agreeableness, Conscientiousness, Emotional Stability, Openness to Experience, Honesty-Humility. The first ten questions are answered before anything is asked of you; after question ten you sign in with an email address so your answers are saved and your results can be shown. There is no card. The Snapshot does not cover character strengths.
The curiosity strength is scored from 6 statements rated on a five-point accuracy scale, and it is one of the 90 traits with the membership, which adds the Portrait: 336 questions in 4 chapters, the last of them devoted to character. All 24 strengths in the classification are scored there, grouped under their virtue. In the bank this one carries the name Curiosity in the Wisdom cluster, and the scales behind it are: VIA-IS Curiosity (Wisdom and Knowledge virtue); Curiosity and Exploration Inventory-II.
Your average is placed against a reference sample as a percentile and reported in one of three bands: Quiet below the 30th percentile, Balanced up to the 70th, High above it. The bands exist to make the result easier to talk about; the percentile is the measurement, and it is always shown alongside. Those norms are provisional until the norming sample is complete. Every trait has three pages written in advance by the writing and psychology team, one per band, and your answers choose which you read. For curiosity, Quiet is The Settled Mind (You do not need to know everything to be at peace with anything), Balanced is The Selective Explorer (Interested in most things, absorbed by a few), and High is The Open Question (The world keeps tapping you on the shoulder, and you keep turning).
The report then draws a strengths constellation from the pattern, showing which strengths cluster for you and which sit at your growth edge. The Wellington Membership carries the same method on toward 255 traits across eight domains. Wellington is a wellness tool for reflection, not a medical or psychological diagnosis, and it does not replace care from a qualified professional. It is not designed for hiring, and you can export or delete your data at any time.
Questions people ask
- How do I build curiosity?
- The best supported route is to use a strength you already have in a new way. In a randomised, placebo-controlled study, three of five tested exercises produced lasting gains in happiness and reductions in low mood (Seligman et al., 2005), and pooled across later studies the gains are small but consistent (Schutte & Malouff, 2019). For curiosity specifically, the practical version is to take one thing you had filed as known and spend twenty minutes finding out how it actually works.
- Is curiosity the same as love of learning?
- They are neighbours in the same virtue and they come apart in duration. Curiosity is the pull toward what is new, and it is satisfied by finding out. Love of learning is the appetite for mastering a subject, which means staying with it long after the novelty has gone. A person can be intensely curious about a great many things and patient with none of them.
- Can curiosity change?
- Yes, modestly. A systematic review found trait measures shifted during interventions by about a third of a standard deviation over roughly six months, largest for Emotional Stability, and drawn mostly from therapy and counselling trials (Roberts et al., 2017). In two 16-week studies, wanting to change was followed by measured change, and specific if-then plans helped more than general intentions (Hudson & Fraley, 2015).
- Why is curiosity linked with life satisfaction?
- The finding is that it is, not why. In a survey of 5,299 adults, curiosity was one of five strengths robustly associated with life satisfaction, with hope, zest, gratitude and love (Park et al., 2004). The data are cross-sectional and self-reported, so the association could run either way, and satisfied people may simply have more attention to spare for what interests them.
Sources
Peer-reviewed sources for the claims above. Wellington's own reliability figures will be published once the norming sample is complete.
- Peterson, C., & Seligman, M. E. P. (2004). Character Strengths and Virtues: A Handbook and Classification. Oxford University Press and the American Psychological Association.
- Park, N., Peterson, C., & Seligman, M. E. P. (2004). Strengths of character and well-being. Journal of Social and Clinical Psychology, 23(5), 603–619.
- McGrath, R. E. (2015). Character strengths in 75 nations: An update. The Journal of Positive Psychology, 10(1), 41–52.
- Seligman, M. E. P., Steen, T. A., Park, N., & Peterson, C. (2005). Positive psychology progress: Empirical validation of interventions. American Psychologist, 60(5), 410–421.
- Schutte, N. S., & Malouff, J. M. (2019). The impact of signature character strengths interventions: A meta-analysis. Journal of Happiness Studies, 20(4), 1179–1196.
- Goldberg, L. R. (1993). The structure of phenotypic personality traits. American Psychologist, 48(1), 26–34.
- DeYoung, C. G., Quilty, L. C., & Peterson, J. B. (2007). Between facets and domains: 10 aspects of the Big Five. Journal of Personality and Social Psychology, 93(5), 880–896.
- Roberts, B. W., Luo, J., Briley, D. A., Chow, P. I., Su, R., & Hill, P. L. (2017). A systematic review of personality trait change through intervention. Psychological Bulletin, 143(2), 117–141.
- Hudson, N. W., & Fraley, R. C. (2015). Volitional personality trait change: Can people choose to change their personality traits? Journal of Personality and Social Psychology, 109(3), 490–507.
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