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Strengths

Fairness as a character strength

Fairness, also called equity, is the character strength of treating everyone by the same rules, even when you like some people more than others. It is one of the strengths of Justice in the classification of 24 character strengths grouped under six virtues (Peterson & Seligman, 2004). It describes the principles you apply to people, not how pleasant you are to them.

Last updated September 16, 2026.

What is fairness as a character strength?

How much you treat everyone by the same rules, even when you like some people more than others. A settled refusal to let liking, status or convenience decide who gets what.

In ordinary speech, fair usually means reasonable: a fair price, a fair point, a fair go. The character strength is narrower and carries a moral weight. It is the disposition to apply the same standard to everyone, including to the people you are fond of, the people who can help you, and yourself.

It shows up in decisions where nobody would have objected if you had done otherwise. You give the quiet person the same hearing as the loud one. You hold a friend to the deadline you would hold a stranger to. You disclose the conflict of interest before anyone thinks to ask. You do not let a good relationship buy a better outcome, and you do not let a bad one buy a worse one.

Two things fairness is not. It is not the same as being nice, because the fair answer often disappoints someone who expected special treatment. And it is not rigidity: applying a rule that is itself unequal is not fairness, and the strength includes noticing when the rule is the problem. It is the quality that makes a group's decisions liveable for the people who lose them.

Which virtue does fairness belong to?

Fairness sits under Justice, one of the six virtues in the classification Christopher Peterson and Martin Seligman assembled to describe what is best in people, as a counterpart to the manuals that catalogue what goes wrong (Peterson & Seligman, 2004). The Justice strengths are the ones a shared community life depends on: teamwork, fairness and leadership. The other five virtues are wisdom and knowledge, courage, humanity, temperance and transcendence.

The list was not recovered from data. Its authors read across philosophical, religious and educational traditions for qualities praised almost everywhere, then filtered the candidates against criteria: a strength should be fulfilling in itself, valued in its own right rather than only for what it earns, expressed without diminishing anyone else, and recognisable as praiseworthy across cultures. Twenty-four survived, sorted under six headings. The six virtues are organising headings from that process rather than factors confirmed by analysis. The full list is on the character strengths page.

Wellington keeps the virtue in the name and files this one as Justice Cluster: Equity / Fairness, scored with the VIA-IS Fairness scale; VIA Justice cluster.

How is the strength different from the fairness facet?

Two different measures use the same English word, which is worth untangling. Fairness the facet is part of Honesty-Humility in the HEXACO model: how unwilling you are to cheat, cut corners or take what is not yours when an advantage is on offer. It is a descriptive tendency, measured because it predicts behaviour, and it has no moral verdict built into the scale.

Fairness the strength is about the standard you hold toward other people rather than the temptation you resist for yourself. It was selected for being valued, it carries a moral flavour, and it is described as something you use on purpose rather than something you simply have.

A character strength and a personality facet can share a name and still answer different questions
QuestionFairness, the strengthFairness, the facet
What kind of quality is it?Valued, moral in flavour, used deliberatelyA descriptive tendency, with no good end
What it asksDo you treat everyone by the same standard?Do you refuse an unearned advantage?
Where it is measuredThe 24-strength classification, under JusticeHEXACO inventories, under Honesty-Humility
How a score is readRanked against your own other strengthsCompared with other people as a percentile

The two come apart in a person. Someone can be scrupulous about never taking an unearned advantage and still hand the interesting work to the colleague they like. Someone else can be casual about their own expenses and immovable about giving everyone the same hearing.

How does fairness relate to the Big Five?

The two vocabularies were built for different reasons. The Big Five came out of decades of lexical research into which trait words travel together, and it is deliberately value-neutral: there is no good end of Extraversion (Goldberg, 1993). Character strengths were chosen for being valued, so every scale is worded so that more is better. Mapping one onto the other is a reading rather than a validated crosswalk.

  • Honesty-Humility is the closest fit. The sixth HEXACO factor covers sincerity, fairness, greed avoidance and modesty, and reviews of it treat it as distinguishable from Agreeableness, with five-factor instruments capturing only part of its variance (Ashton, Lee & de Vries, 2014).
  • Agreeableness covers part of the ground, particularly the concern for other people's welfare that makes unequal treatment feel wrong in the first place. It also covers warmth and trust, which fairness does not require.
  • Conscientiousness supplies the consistency. Applying the same standard on a tired Friday as on a fresh Monday is a matter of self-discipline as much as of principle.

Read together they are more useful than either alone. A trait profile tells you where you sit relative to other people. A strengths ranking tells you which of your own qualities is most characteristic of you, which is a comparison inside one person.

What does the research say about fairness?

Fairness is one of the few strengths that turns up by name in the cross-national evidence, so there is a little more to say here than for most.

On endorsement, an analysis of 1,063,921 adults who completed a strengths survey online, covering 75 nations with at least 150 respondents each, found the relative ordering of the 24 strengths remarkably similar from country to country. Honesty, fairness, kindness, judgment and curiosity were among the most endorsed almost everywhere, and self-regulation, modesty, prudence and spirituality among the least (McGrath, 2015). The author warns that the samples are self-selected and probably biased for many countries, so the stability of the ordering is the finding, not any national average.

On well-being, a survey of 5,299 adults across three internet samples related all 24 strengths to life satisfaction and found hope, zest, gratitude, love and curiosity the most consistently associated with it, while the intellectual strengths and modesty were associated only weakly (Park et al., 2004). Fairness was not in either group, so the honest summary is that it sits somewhere between. The pattern was generally monotonic, meaning that a great deal of any one strength was not associated with less satisfaction. The data are cross-sectional and self-reported, so they show where to look rather than what causes what.

On use, a randomised, placebo-controlled study tested five positive psychology exercises against a control exercise. Three of the five produced lasting gains in happiness and lower low mood, and two did not, so the specific instruction matters (Seligman et al., 2005). A later meta-analysis of 29 effect sizes from 14 articles found that signature strengths interventions, which ask people to identify their top strengths and put one to work in a new way, raised life satisfaction (g = 0.42) and positive affect (g = 0.32) and lowered reported low mood (g = 0.21) (Schutte & Malouff, 2019). Those are small to moderate effects from a small literature, and they are cheap to try.

One caution runs through all of it. These are self-reports about your own virtues, which is the kind of question where people tend to present themselves well. Ratings of fairness in particular are easy to give and harder to earn.

What do high and low fairness look like?

High scorers hold one scale. They notice when a decision has been made on the basis of who asked rather than what was asked, they give unwelcome news to friends in the same words they would use with anyone, and they will accept a worse outcome for themselves rather than an inconsistent one. In the band Wellington calls High, the written page is headed The Even Hand: you hold the same scale for the people you love.

  • Where it helps. Any role where people have to accept a decision they did not want: managing, marking, allocating, arbitrating, running a rota, splitting a bill.
  • What it costs. Consistency can shade into inflexibility, and the people closest to you may experience even-handedness as coolness. A rule applied to everyone equally can still land unequally, and high scorers can be slow to see it.

Low scorers start from the person rather than the principle. They weigh circumstances, history and need, they will bend a rule that is producing a bad result, and they are comfortable saying that this case is different. That is a real moral position rather than a failing, and in a world of blunt rules it is often the humane one.

  • Where it helps. Situations where the rule is crude and the circumstances are not: pastoral work, mentoring, small teams where everyone's situation is known.
  • What it costs. Other people cannot predict you, and those outside your circle of sympathy tend to do worse without anyone intending it. Exceptions accumulate until there is no rule left.

Neither end is the good one, and most people sit near the middle, where the standard holds and the circumstances still get a hearing.

How does Wellington measure fairness?

Wellington is a science-based personality assessment from Therabot Labs LLC. It measures personality as continuous traits, built on the Big Five and HEXACO models, and writes the results back as a personal report rather than a type.

The free Snapshot asks 60 questions, takes about 7 minutes and scores six broad dimensions, the Big Five and Honesty-Humility. It does not cover character strengths. The first ten questions are answered before anything is asked of you; after question ten you sign in with an email address so answers are saved and results can be shown. There is no card.

Fairness arrives with the Wellington Membership, which adds the Portrait: 336 questions in 4 chapters and about 36 minutes, the last chapter devoted to character. All 24 strengths are scored there, grouped under their virtue, bringing the report to 90 traits in total. 7 statements measure fairness, each rated on a five-point accuracy scale. They are averaged, placed against a reference sample as a percentile and reported in one of three bands: Quiet below the 30th percentile, Balanced to the 70th, High above it. The bands exist to make the result easier to talk about; the percentile is the measurement, and it is always shown alongside. Norms are provisional until the norming sample is complete, so read a result as a direction rather than an exact position.

Every band has its own written page, prepared in advance by the writing and psychology team, and your answers choose which one you read. The three are The Kindred Advocate for the Quiet band (You judge the person in front of you, not the rulebook.), The Fair Witness for the Balanced band (You aim for fair, and you know when fair needs a heart.), and The Even Hand for the High band (You hold the same scale for the people you love.). The report also draws a strengths constellation from the whole pattern, showing which strengths cluster together for you and which sit at your growth edge.

The Wellington Membership, $4.99 a month, reaches 90 traits including every Big Five facet and all 24 character strengths, then adds a short weekly module across 104 weeks toward all 255 traits. The methodology page sets out the scoring in full. Wellington is a wellness tool for reflection, not a medical or psychological diagnosis, and it does not replace care from a qualified professional. It is not built for hiring or selection, and you can export or delete your data at any time.

Questions people ask

Is fairness the same as equality?
Not quite. Equality means everyone gets the same thing. Fairness as a strength means everyone is judged by the same standard, which can produce different outcomes for people in different situations. A teacher who gives every pupil the same amount of time is applying equality; a teacher who applies the same marking criteria to every piece of work is applying fairness.
How do I build fairness?
Use it rather than study it. The best supported route is putting a strength you already have to work in a new way, and pooled across trials those interventions give small but consistent gains (Schutte & Malouff, 2019); in a randomised, placebo-controlled study, three of five tested exercises produced lasting gains in happiness and two did not (Seligman et al., 2005). For fairness, the practical move is to name your criteria out loud before you decide, so that the standard is visible to everyone, including you.
Can character strengths change?
Slowly in rank, faster in use. A systematic review of 207 intervention studies found trait measures moved by about a third of a standard deviation over roughly six months, largest for Emotional Stability, and drawn mostly from therapy and counselling trials (Roberts et al., 2017). In two 16-week studies, wanting to change a trait was followed by measured change, and specific if-then plans helped more than general intentions (Hudson & Fraley, 2015).
Does a low fairness score mean I am biased?
No. Every strength in the classification is desirable, so a profile ranks what is most and least characteristic of you rather than sorting you into good and bad. A lower rank usually means you reason from the person and the circumstances rather than from the rule. That has real advantages where rules are crude, and a real cost for people outside the circle you know well.

Sources

Peer-reviewed sources for the claims above. Wellington's own reliability figures will be published once the norming sample is complete.

  1. Peterson, C., & Seligman, M. E. P. (2004). Character Strengths and Virtues: A Handbook and Classification. Oxford University Press and the American Psychological Association.
  2. Park, N., Peterson, C., & Seligman, M. E. P. (2004). Strengths of character and well-being. Journal of Social and Clinical Psychology, 23(5), 603–619.
  3. McGrath, R. E. (2015). Character strengths in 75 nations: An update. The Journal of Positive Psychology, 10(1), 41–52.
  4. Seligman, M. E. P., Steen, T. A., Park, N., & Peterson, C. (2005). Positive psychology progress: Empirical validation of interventions. American Psychologist, 60(5), 410–421.
  5. Schutte, N. S., & Malouff, J. M. (2019). The impact of signature character strengths interventions: A meta-analysis. Journal of Happiness Studies, 20(4), 1179–1196.
  6. Goldberg, L. R. (1993). The structure of phenotypic personality traits. American Psychologist, 48(1), 26–34.
  7. Ashton, M. C., Lee, K., & de Vries, R. E. (2014). The HEXACO Honesty-Humility, Agreeableness, and Emotionality factors: A review of research and theory. Personality and Social Psychology Review, 18(2), 139–152.
  8. Roberts, B. W., Luo, J., Briley, D. A., Chow, P. I., Su, R., & Hill, P. L. (2017). A systematic review of personality trait change through intervention. Psychological Bulletin, 143(2), 117–141.
  9. Hudson, N. W., & Fraley, R. C. (2015). Volitional personality trait change: Can people choose to change their personality traits? Journal of Personality and Social Psychology, 109(3), 490–507.

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