Glossary
What is character, and how is it measured?
Character is the part of personality that carries moral weight: the valued qualities, such as honesty, kindness, fairness and courage, that describe not just how someone typically behaves but whether that behaviour is good. The standard psychological classification names 24 such qualities, called character strengths, grouped under six broad virtues (Peterson & Seligman, 2004).
Last updated September 16, 2026.
What does character mean in psychology?
In everyday speech, character and personality are often used as if they were the same thing. Psychology draws a narrower line. Personality describes how someone tends to think, feel and act, without saying whether that pattern is good or bad: a person can be highly extraverted or highly introverted, and neither is a character judgment. Character is the subset of that description that carries moral weight, the qualities people are praised or admired for, such as honesty, fairness, kindness, courage and self-control.
The distinction matters because personality science spent most of the twentieth century deliberately staying value-neutral. The Big Five, for instance, describes where someone sits on Extraversion or Conscientiousness without treating either end as better. Character strengths were built the opposite way: every strength on the list is there because it is valued, and the scale runs from less of it to more of it, not from bad to good.
Who defined the modern list of character strengths?
The reference point most psychologists use is a classification published by Christopher Peterson and Martin Seligman, who set out to describe what is best in people with the same seriousness that psychology usually reserves for what goes wrong (Peterson & Seligman, 2004). Rather than running a factor analysis, the authors read across philosophical, religious and educational traditions, looking for qualities that recur almost everywhere, then filtered the candidates against a set of criteria: a strength should be fulfilling to the person who has it, valued for its own sake rather than only for what it earns, expressed without diminishing anyone else, and recognisable as admirable across cultures.
Twenty-four qualities survived that filter. They are sorted under six broad virtues: wisdom and knowledge, courage, humanity, justice, temperance and transcendence. The virtues are organising headings from that editorial process rather than measured statistical factors, which is a point worth holding onto when you read a strengths profile: the six groups tell you how the list is organised, not how strongly the strengths within a group correlate with each other.
Which character strengths matter most for life satisfaction?
Not all 24 strengths carry the same weight for how satisfied people feel with their lives. In a survey of 5,299 adults using the Values in Action Inventory of Strengths, hope, zest, gratitude, love and curiosity were consistently and robustly associated with life satisfaction, while the more intellectual strengths, such as appreciation of beauty, creativity, judgment and love of learning, and modesty were only weakly associated with it (Park, Peterson & Seligman, 2004). More of a strength was not linked to less life satisfaction, so there was no sign of an ideal middle amount to aim for.
That finding comes from a single survey taken at one point in time, so it says which strengths travel with life satisfaction, not that building one of them would raise it. It is still a reasonable place to start if satisfaction is what you care about: hope, zest, gratitude, love and curiosity are the strengths with the clearest track record.
Are the same character strengths valued everywhere?
Largely, yes. An analysis of more than a million online responses to the Values in Action Inventory of Strengths, drawn from 75 nations, found that the relative ordering of the 24 strengths was substantially similar from country to country. Honesty, fairness, kindness, judgment and curiosity were the most highly endorsed strengths overall, and self-regulation, modesty, prudence and spirituality were the least endorsed (McGrath, 2015).
The samples were self-selected people who chose to take a survey online, and the author notes they were probably biased for many countries, so the finding is better read as evidence about the shape of the ranking than as a precise comparison between nations. The consistency of the ordering across so many countries is still one of the stronger pieces of evidence that these particular qualities are widely, if not universally, valued.
Can you build character, or is it fixed?
The strengths approach treats character as something you can work with rather than a fixed verdict on a person. One widely used exercise is simple: identify your highest strengths and use one of them in a new way each day for a week. It was among five brief exercises tested against a plausible control activity in a randomised, placebo-controlled internet study, in which three of the five produced a lasting increase in happiness and a lasting easing of low mood, and two of the five did not (Seligman et al., 2005).
That result is a reason for modest optimism rather than a promise. Three exercises worked and two did not in the same study, which is a useful reminder that good intentions are not enough on their own, the specific exercise matters, and even a working exercise produces a nudge rather than a transformation.
How is character different from personality?
| Personality (e.g. the Big Five) | Character strengths | |
|---|---|---|
| What it describes | How someone typically thinks, feels and acts | Which valued qualities are most characteristic of someone |
| Value judgment | None built in; neither end of a trait is better | Every strength is positively valued by design |
| Origin | Lexical research into the words people use to describe each other, replicated over decades (Goldberg, 1990, 1993) | An editorial classification built from philosophical and religious traditions (Peterson & Seligman, 2004) |
| What a profile shows | Where you sit on each dimension relative to other people | Which of your own qualities rank highest, a within-person comparison |
The two frameworks describe overlapping ground from different angles, and they are best read together rather than as competitors. A trait profile shows the shape of someone's terrain; a strengths profile shows which qualities that person leans on most within it. Curiosity and creativity, for example, tend to travel with Openness to Experience, while perseverance and self-regulation tend to travel with Conscientiousness, but the correspondence is a pattern rather than a one-to-one match.
How does Wellington measure this?
Wellington is a science-based personality assessment from Therabot Labs LLC. It measures personality as continuous traits, built on the Big Five and HEXACO models, and writes the results back as a personal report rather than a type.
The free Snapshot covers six broad dimensions in 60 questions and does not score character strengths. The Wellington Membership scores all 24 strengths in the classification, grouped under their virtue, alongside the Big Five facets, bringing the report to 90 traits in total, and carries the same measurement on toward 255 traits across eight domains.
- Wisdom and knowledge: Creativity, Curiosity, Judgment / Open-Mindedness, Love of Learning, Perspective.
- Courage: Bravery / Valor, Industry / Persistence, Integrity / Authenticity, Vitality / Zest.
- Humanity: Capacity for Love, Kindness, Social-Emotional Intelligence.
- Justice: Citizenship / Teamwork, Equity / Fairness, Leadership.
- Temperance: Forgiveness / Mercy, Modesty / Humility, Prudence, Self-Regulation.
- Transcendence: Appreciation of Beauty, Gratitude, Hope / Optimism, Humor / Playfulness, Spirituality / Religiousness.
Every trait is reported as a percentile against the reference sample. The three bands (Quiet below the 30th percentile, Balanced to the 70th, High above) and the Portrait names exist to make the result easier to talk about; the percentile is the measurement, and it is always shown alongside. Norms are provisional until the norming sample is complete. Wellington is a wellness tool for reflection, not a medical or psychological diagnosis, and it does not replace care from a qualified professional.
Questions people ask
- Is character the same thing as personality?
- No. Personality describes how someone typically thinks, feels and acts, without judging whether that pattern is good, such as where they sit on Extraversion or Openness. Character is the morally valued slice of that description, qualities like honesty, kindness and fairness that people are praised for having. The two overlap and are usually studied together, but they answer different questions.
- How many character strengths are there?
- Twenty-four in the standard classification, grouped under six virtues: wisdom and knowledge, courage, humanity, justice, temperance and transcendence (Peterson & Seligman, 2004). The number reflects an editorial process of reading across traditions for recurring valued qualities, not a statistical count, so other schemes sometimes group things differently.
- Can someone's character change over time?
- Rankings of your strengths tend to be fairly stable, since they reflect underlying traits that shift slowly. What can change more readily is how much you use a given strength. Using a signature strength in a new way each day for a week was one of five exercises tested in a randomised, placebo-controlled study, in which three of the five lastingly raised happiness and eased low mood, and two did not (Seligman et al., 2005).
- What is the difference between a character strength and a virtue?
- In the standard classification, a virtue is one of six broad categories, such as courage or humanity, and a character strength is one of the 24 specific qualities sorted underneath it, such as bravery or kindness. The virtues are organising headings rather than measured factors; the strengths are what gets scored.
- Are character strengths the same in every country?
- The relative ordering is remarkably similar. Across 75 nations, honesty, fairness, kindness, judgment and curiosity were consistently the most endorsed strengths, and self-regulation, modesty, prudence and spirituality the least (McGrath, 2015). The underlying samples were self-selected, so treat this as evidence about the shape of the ranking rather than a precise national comparison.
Sources
Peer-reviewed sources for the claims above. Wellington's own reliability figures will be published once the norming sample is complete.
- Peterson, C., & Seligman, M. E. P. (2004). Character Strengths and Virtues: A Handbook and Classification. Oxford University Press and the American Psychological Association.
- Park, N., Peterson, C., & Seligman, M. E. P. (2004). Strengths of character and well-being. Journal of Social and Clinical Psychology, 23(5), 603–619.
- McGrath, R. E. (2015). Character strengths in 75 nations: An update. The Journal of Positive Psychology, 10(1), 41–52.
- Seligman, M. E. P., Steen, T. A., Park, N., & Peterson, C. (2005). Positive psychology progress: Empirical validation of interventions. American Psychologist, 60(5), 410–421.
- Goldberg, L. R. (1990). An alternative "description of personality": The Big-Five factor structure. Journal of Personality and Social Psychology, 59(6), 1216–1229.
- Goldberg, L. R. (1993). The structure of phenotypic personality traits. American Psychologist, 48(1), 26–34.
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